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| BPG Mission |
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BPG strives to:
 Raise awareness in the government as well as in the general public about counterfeit activities in Lebanon and the Levant and effectively address the issue.
Protect consumers from the hazards of counterfeit products and defend the integrity of members' brands by working to eliminate illicit trade from the market.
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| BPG Strategy |
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BPG strategy is set by identifying key areas where its work can deliver the most effective results. The group has adopted a threefold approach to strengthen the impact of its cause by:
Partnering: The group relies on the support of local and international institutions for aid. BPG's goals are achieved by working closely with the government, diplomatic bodies and donors committed to its cause.
Raising Awareness: Getting the message across is an important part of BPG's strategy and key to its success. The group's work depends on communicating the various issues at stake in illicit trade to consumers, trade partners and member companies.
Networking: BPG's efforts keep it in touch with all levels of society. On the business front, the discussion and exchange of views with members of industrial and business associations ensure that its work remains relevant. And in the broader scope, the media is an effective tool to promote BPG's work in the community.
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