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| 2005 Campaign |
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 BPG launched a full, nationwide awareness campaign in October 2005 under the message "Ask for your right. Refuse Counterfeit products", exposing the relatively unknown issue of counterfeit to the general public. The campaign started with a teaser, and kicked off to national coverage which included everything from the distribution of promotional products by specially trained BPG personnel to special press events. It even became the hot topic of debate on Marcel Ghanem's "Kalam el Nass".
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| 2006 / 2007 Campaign |
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Following the success of the 2005 campaign, BPG decided to launch a new "Facts and Figures" campaign in 2006.
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| Campaigns Outcome |
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The collective impact of both campaigns was highlighted through the results of surveys which showed that the public has become more proactive in fighting and reporting any incidents of counterfeit, with 48.5% confronting the sellers of counterfeit products, versus a previous incidence of only 23%, and a 42% drop in people discarding counterfeit products.
The usage of the hotline recorded a distinct rise as well, reflecting the informative power of the campaign to change consumer mentality and behavior . |
| Impact Of The Campaigns |
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| Do you think that the hotline of the Ministry of Economy and Trade will help reducing the number of fake products in the Lebanese market? |
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